Season 2 Debut With Sarah Li-Cain of High Fiving Dollars

Welcome back to season two! Woohooo! We’re shifting gears this season and talking about tools and strategies to help your business grow. To kick things off we’re chatting with Sarah Li-Cain from High Fiving Dollars. Sarah is the mother of a two-year-old boy, wife, and a serious game changer within the PF community. Here’s the thing about Sarah, she only started blogging a little over a year ago, has been on over thirty podcasts, and is a highly recommended writer from PT Money, the founder of FinCon. Can’t get much better than that right?  Sarah has some high goals for herself in the next year and I’m excited to share with you guys how she plans to get there and how she’s made it as a blogger.

Show Notes:

  • Your origin story is important. Never take what you’ve learned in life for granted you gotta be able to apply your lessons learned into a story format that connects with your readers and is authentic AF.
  • The dark parts of your story have some of the most valuable information. Confront that darkness and share what you’ve learned.
  • If you build it they won’t come. Why? You can’t suddenly write an epic post and expect your website to get traffic. You need to promote, put in the work, and leverage other platforms to help brand and drive traffic to your website.
  • Guest Blogging will help you build authority. You can leverage other bloggers’ platforms to represent your voice and website. But it’s not about using that platform for recognition, it’s about making another blogger friend.
  • Set goals that will help you conquer your fears. Pitching to podcasts to be on as a guest helps you hone in on your message and help other audiences connect with you on a deeper level.
  • Stop viewing other bloggers and businesses as “competitors.” The blogger community isn’t about competing with one another it’s about building a community and helping them understand the value of other voices. Your blog won’t be for everyone, and that’s okay.
  • Affiliate marketing and AdSense isn’t for everyone. You don’t need to use advertising as a way to make money there are alternatives. Find the one that works with your mission. Some ideas:
    • Courses
    • Podcasting
    • Writing for other companies
  • Don’t deny yourself. This simply means if you’re good at something, if you have a talent for a certain niche, you need to pursue it.
  • Break past cultural barriers. Yes, we still live in a world where we are judged by what we look like. Best thing to do is just continue to be yourself.
  • All we need is to find a way to acknowledge our feelings and seek out a way to process them.
  • Who cares what anyone else thinks? Move on and up from the judgment of others. Talk about what you love, pursue your passion and seek ways to make it influential.
  • Imposter syndrome is a real thing. Gather with others who can support you and allow you to validate yourself.
  • Don’t write a story just to write something. Write purposefully.
  • Plug and play is lazy. Yes, there are exceptions, but a pitch isn’t about writing an email and sending out mass pitches that look exactly like everyone else’s. Customize. Customize. CUSTOMIZE.
  • LinkedIn is a great tool, just be careful how you present yourself. On the flip side, don’t pitch someone who literally does the exact same thing you do. Don’t be a doofus.
  • Pitching is about laying the foundation to a new relationship.
  • Get rid of emotional anxiety. You’re probably thinking, “how the hell do I do that?” EASY. You simply allow yourself to feel that anxiety. Get to know it, shake hands with it, and move on.
  • Nothing beats a human connection.
  • Done is better than perfect.